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Wednesday, February 18, 2026 7:33:56 PM

Do Swedish backlinks help improve Trustpilot rating visibility?

4 months ago
#1400685 Quote
I’ve got good reviews on Trustpilot from Swedish customers, but when people Google brand + reviews, my competitors still appear first. I suspect Google prefers sites with stronger authority, even compared to my verified reviews. If I point Swedish backlinks to my review pages or brand homepage, will it help Google trust my domain more in Sweden?
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4 months ago
#1400691 Quote
Greetings. Yes - I faced exactly this with a subscription box business. Even with better Trustpilot reviews, Google kept ranking competitors above us. After working with https://linkbuildingswedenagency.com/ to build local backlinks to our homepage and review article roundup, our review visibility shot up. Swedish users started clicking our link before others, and CTR improved too. Reviews are great - but without authority links, they’re practically invisible.
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